Rudra Reddy, Growth marketer and GTM engineer, Bangalore, India
Growth built as a system: campaigns with the incentive designed first, and marketing run as workflows by AI agents with a human approval gate.
Figures from campaigns Rudra has already published. Numbers from his current employer stay inside the company.
Selected work
Growth Marketing Manager and GTM Engineer, now
Qatobit
Repositioned and launched qatobit.com, built its search layer for Google and AI answer engines, and runs its marketing as agent workflows.
Read the case study
Growth Marketer, 2025
KoinBX
A trading competition that onboarded 5,000+ users and lifted volume 64%, then a Diwali campaign with a 40% reactivation rate.
Read the case study
Growth, 2024 to 2025
DroomDroom and Inner Circle
Education-led content systems on X: 5M+ impressions and an account taken from zero to 1,500 followers in 90 days, with no ad budget.
Read the case study
Open source, 2026
one-touch-marketing
Marketing workflows run by 22 AI agents, with a verifier on every draft and an approval gate before anything goes live.
Read the case study
Workflows
Marketing as workflows. Plan, draft, verify, approve, publish and measure are separate steps, each run by an agent or a gate, so every piece of work is repeatable and on record. one-touch-marketing is the open-source version. A ten-role fleet runs the same pattern at Qatobit.
- 1. TriggerA schedule, a cloud routine or a webhook starts a run.
- 2. PlanThe conductor picks one unit of work.
- 3. DraftAn agent writes it, bound by a 16-rule contract.
- 4. VerifyA verifier checks facts, voice and rules.
- 5. ApproveA person signs off from a Telegram card.
- 6. PublishCMS, scheduler and connectors ship it.
- 7. MeasurePerformance reads back and reconciliation checks reality.
Core, 7 agents
- conductor
- verifier
- reconciliation
- monthly-audit
- content-manager
- social-manager
- health-manager
SEO pack, 9 agents
- content-drafter
- copy-editor
- faq-syncer
- per-publish
- link-applier
- indexing-checker
- seo-audit
- geo-steward
- aeo-trend
Social pack, 6 agents
- social-listener
- social-drafter
- social-visual
- social-publisher
- social-engagement
- social-performance
Capabilities
Growth marketing
Acquisition, activation, retention and reactivation, with the incentive designed before the creative.
- Full-funnel campaigns
- Lifecycle and reactivation
- Trading competitions
- Audience growth on X
GTM engineering
Marketing run as workflows: an agent for each step, verification and approval gates, attribution and the data plumbing between them.
- Agent workflows
- Attribution design
- Evals for AI-written content
- Automation
SEO, AEO and GEO
Found on Google and quoted by ChatGPT, Perplexity and Google AI Overviews.
- Structured data
- FAQ and glossary programs
- llms.txt
- Crawl audits
- Content mapped to intent
Product design and UI/UX
From a behavioural insight to flows, screens and a design system someone can build from.
- UX flows
- Design tokens
- Prototypes
- Consumer research
Website design and development
Marketing sites and apps built for speed and for search from the first commit.
- Server-rendered React
- Technical SEO
- 3D on the web
Business development and sales
Outbound from a researched list of named decision-makers, with every message variant tested.
- ICP and segment mapping
- Named-account outbound
- Message testing
- Partnership applications
Product and design
Built, not launched
AImity
An anonymous matchmaking app for LinkedIn-verified professionals. Psychology profile, three matches a day, photos hidden until both people agree.
Read the case studyConcept
Mirror
An on-device AI voice journal that turns a day into a short nightly summary. Pitch, full app UI mockups, consumer research with eight Gen Z personas and a technical architecture.
Live
This website
Designed and built by Rudra: a three.js world behind every page, Liquid Glass controls, server-rendered pages for search and AI crawlers, and a 3D model of his own motorcycle.
Writing
- August 2026
India built the crypto tax and never built the crypto law
Medium - August 2026
Advertising has found a way to skip you entirely
Medium - August 2026
Marketing didn’t get worse, it got financialized
Medium and LinkedIn
Off the clock
Off-road riding is the hobby that inspires Rudra most. He rides a Hero XPulse 200 4V Pro, a 200cc adventure motorcycle built for trails.
- Guitar and musicDifferent strings, same obsession with rhythm.
- Horse ridingA horse for patience.
- CalisthenicsBodyweight only. Carry nothing you do not need.
- The shelfKahneman, Levitt, Sun Tzu, Pfeffer and Ries carry most of his strategy.
Questions
Who is Rudra Reddy?
Rudra Reddy (Rudra Bhupathi Reddy) is a growth marketer and GTM engineer based in Bangalore, India. He is Growth Marketing Manager and GTM Engineer at Qatobit, a crypto index investing platform, and previously worked in growth at the crypto exchange KoinBX, for the web3 brands DroomDroom and Inner Circle, and at the B2B company Arma Tech.
What is GTM engineering?
GTM engineering is building the systems that run a go-to-market: data pipelines, attribution, automation and, more and more, AI agents. Rudra builds marketing as workflows. Planning, drafting, verification, approval, publishing and measurement are separate steps, each run by an agent or a gate, so the work is repeatable and every output has a record.
What results has Rudra Reddy delivered?
At KoinBX he onboarded 5,000+ new users through a trading competition that lifted trading volume 64% and held 50%+ retention after it ended, and a Diwali campaign reached a 40% reactivation rate among dormant users. For DroomDroom and Inner Circle he passed 5 million impressions with no ad budget. At Arma Tech he generated 130+ qualified B2B leads and a 20% lift in demo requests.
What is one-touch-marketing?
one-touch-marketing is an open-source set of marketing workflows run by AI agents, built by Rudra and released under the MIT licence. Twenty-two agents across core, SEO and social packs handle the steps from planning to publishing under a 16-rule operating contract, with a verifier on every draft and an approval gate before anything goes live. It installs with npx one-touch-marketing init.
What tools does Rudra Reddy use?
For growth and analytics: Customer.io, PostHog, GA4, Singular and Firebase. For search: Search Console, Semrush and Ubersuggest. For GTM engineering: Claude Code agents, MCP connectors, Node.js, Python and Git. For design and build: Figma, React, TypeScript, Tailwind CSS and three.js.
How can I work with Rudra Reddy?
Email rudra.balam@gmail.com or book a 30-minute call at calendly.com/rudra-balam/30min. He reads everything.
Let’s talk.
Have a growth or GTM problem worth solving? He reads everything sent to rudra.balam@gmail.com.