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Arma Tech

Digital Marketing Executive, 2024.

A B2B technology company.

At Arma Tech, a B2B technology company, Rudra rebuilt demand generation around lead quality. The result was 130+ qualified leads, 25% more website traffic and a 20% lift in demo requests.

Results

qualified leads
130+
growth in website traffic
25%
lift in demo requests
20%

The situation

Traffic was not converting and the go-to-market story did not stand apart from competitors. The goal became better-qualified visitors.

What Rudra did

He started with a competitor teardown, sharpened the positioning, mapped SEO-led content to buying intent and tuned demand generation for lead quality over lead count.