KoinBX
Growth Marketer, 2025.
A crypto exchange in India.
At KoinBX, a crypto exchange in India, Rudra ran two campaigns on one logic. A trading competition onboarded 5,000+ new users and lifted trading volume 64%, and a Diwali campaign reached a 40% reactivation rate among dormant users.
Results
- new users onboarded
- 5,000+
- traders competing in the trading competition
- 2,000+
- lift in trading volume
- 64%
- retention after the campaign ended
- 50%+
- reactivation rate among dormant users in the Diwali campaign
- 40%
The situation
KoinBX had users who signed up and then stopped trading. The bottleneck was getting existing users to trade.
What Rudra did
He ran two campaigns on the same rule: design the incentive first, then the creative.
The trading competition was built as a full funnel, from acquisition to activation to retention after the event ended, so new traders kept trading once the prizes were gone.
The Diwali campaign went after dormant segments with eligibility rules, sequenced email and in-app messages, loss-framed offers and a clear path back into trading.
How it was measured
Attribution ran through Singular and in-app events through Firebase.